Company

Introducing Jetta on video

Please click the following link to watch a video introducing who we are and what
we can do for you in turning your product concepts into reality.

At Jetta, knowing that INTEGRITY, EXCELLENCE, and SYNERGY are our core values, everyday our people bring these values to life by following the philosophy and culture of Jetta: 

 

We make decisions according to timeless principles.
We adopted the “Principle-centered” philosophy to lead our team to make decisions according to timeless principles such as integrity, quality, excellence, patience, fairness, and synergy.

We are continually learning.
We equip ourselves by continuous learning, imitating, facilitating, and implementing the latest and proven world-class management methods, systems, and tools. We believe that nurturing a culture of learning in our organization will strengthen our existing core competence as well as to exploit our full potentials to exceed the expectations of the market.

We are service-oriented.
We always see our customers as our partners and we aim to become their best supplier. We live in a win-win mentality and we synergize with our partners as a team to actualize our common goals together.

We believe in our employees.
We see our employees as our most valuable assets; we aid them to learn and grow, to bring out their full potentials and talents, and to exercise their teamwork capabilities. Internally, Jetta always places strong emphasis on employee training and development. Multiple training programs that cover culture, management & leadership, systems, staff caring and technical know-how are provided to employees. Distinguished examples are: “The 7 Habits for Highly Effective People” training (more than 5,000 participants over the past 10 years), four months “Jetta Certified Engineer” training program for fresh university graduates newly join Jetta (407 graduates were trained since 2001).

We lead balanced-lives.
We are committed to being a responsible employer and a socially and environmentally responsible corporate citizen, by creating prosperity and opportunity for others and contributing to the well being of all stakeholders.

 “Principle-centered” Philosophy 

From its inception as a small sub-contracting toy company in Hong Kong, Jetta has evolved over the past 36 years to become one of the world’s leading OEM manufacturers, specializing in product design, development, engineering and manufacturing.  At Jetta, our persistence in holding to the principles of INTEGRITY, EXCELLENCE, and SYNERGY is the key to sustaining our competitive advantage and creating value to our stakeholders. This is not the easy way of doing business, but we believe it is the way that has kept us ahead on the road to success. 

The following timeline shows the story of Jetta's corporate development, from its earliest stages to its most recent developments. The timeline captures the major events and milestones that have led to the Jetta of today.

In today’s competitive and complex business conditions, Jetta need to concentrate on the issues that generate long term success.  Typically this means satisfying the customer, improving productivity and creating shareholder value along with creating an organization that can adapt and learn.

As such, Jetta has adopted the Balanced Scorecard approach since year 2001 to effectively measuring organizational performance and successfully implementing strategy. The Balanced Scorecard balances the historical accuracy and integrity of financial numbers with the drivers of future success.  The framework enforces a discipline around strategy implementation by challenging executives to carefully translate their strategies into objectives, measures, targets, and initiatives in four balanced perspectives: Financial, Customer, Internal Process and Learning & Growth.  Apart from being a measurement system, the Balanced Scorecard is also a strategic management system and powerful communication tool in alignment for organization.


Propositions on the four balanced perspectives

Financial

  • Our financial strategy is to control the production cost by increasing the efficiency of Jetta’s production operations. Utilizing and leveraging our resources appropriately will harness the full potential of our existing equipment, facilities and labor force. 

Customer

  • Our customer-focused strategy is to cultivate both external and internal customer satisfaction through effective communication and collaboration.
  • We seek mutual understanding with customers on issues and develop win-win solutions for all parties. This will help us to initiate, develop, implement and sustain best practices and improvements.
  • We respond with flexibility and agility to fast-changing customer demands, maintain the high quality of our products and services, and pursue professional and ethical conduct in serving our customers.

Internal Process

  • We continue to look for room to improve internal processes in costing, production planning, labor capacity planning, engineering, procurement, manufacturing, information systems and logistics.
  • We endeavor to create flawless and trouble-free production in each project cycle. This can significantly reduce the total product development time such that the final products can be delivered to customers on schedule.
  • We use common applications, systems and standards to improve data communications between plants, cross-plant capacity, flexibility and internal process interoperability.

Learning and Growth

  • Our continuous learning and growth strategy focuses on facilitating the acquisition, sharing and utilization of knowledge. This can be achieved through periodic benchmarking, experience sharing and best practice sharing among both internal and external customers.
  • We provide multiple training programs that cover management, culture, systems and technical know-how to our employees. These include engineering knowledge training for production staff, the implementation of a Jetta Certified Engineer (JCE) program, the Code of Business Conduct (COC) awareness promotion program, and personal development training.

 

Jetta Company Limited is a leading Original Equipment Manufacturer (OEM) in the toy industry. Founded in 1977, Jetta has been dedicated to serving our customers and business partners in realizing their innovative product concepts and developing the best quality products in the market. Through the interplay of experienced, talented people; an organization with complete and integrated manufacturing facility; a strong commitment to excellence in engineering and OEM manufacturing service; and a responsible approach to business and social citizenship; Jetta has successfully become one of the most widely recognized organizations in the OEM manufacturing industry. 

The incorporation of advanced electronics and microprocessor technology and the increasing demands for sophisticated engineering designs in toys manufacturing has made it into a highly challenging industry. At Jetta, building on our high manufacturing capacity and capability with advanced engineering technology, we continue to create value and sustain our competitive advantage by developing OEM solutions with latest innovations and technologies embedded, and providing a broad range of quality service and products to our business partners in making the world a better place.